Google Ads Management for Australian Businesses

Our Google Ads management helps Australian businesses get calls and enquiries from people searching right now. As a certified Google Partner we set up tracking properly, cut wasted spend and report in plain English. Management starts from $500 AUD per month, and you always own the account.

Stop paying for clicks that never call

Google handled 87.9% of searches in Australia in September 2026 (StatCounter), so Google Ads puts you in front of people at the exact moment they're looking. The catch is that it's easy to waste money. Broad keywords, missing negative keywords and poor tracking mean many small business accounts pay for clicks from people who were never going to buy.

We fix the basics first: tight keyword targeting, regular search-term reviews, sensible location settings and proper call and form tracking. Then we spend your budget where it's producing enquiries, and pull it from where it isn't. Small changes like these often matter more than adding new campaigns, especially on a modest monthly budget.

What's included in our Google Ads management

AJ spent years inside a big media agency watching how serious budgets get managed. We bring that same discipline to small business accounts, with the campaign types that suit your goals rather than every option Google offers. Here's what's included in your management fee, set out in your 12-month roadmap:

Google Ads for tradies and local service areas

For service-area businesses, location targeting can make or break a campaign. We set your ads to show in the suburbs and regions you actually want work from, adjust for the hours you answer the phone, and make the call button the main action on mobile. A 24/7 business like a tow truck operator needs a very different setup from a clinic that books appointments.

Where available for your category, we can also look at Local Services Ads, which show above standard ads and charge per lead rather than per click. Eligibility varies by industry and location, so we'll check whether they're an option for you before recommending them.

How much does Google Ads cost in Australia?

There are two costs. First, our management fee: from $500 AUD per month, or $4,000 AUD per year. It's a flat fee, not a percentage of your spend, so we have no reason to push your budget up. Second, your ad spend, which is separate and paid directly to Google from your own account.

How much to spend depends on your industry, area and goals. Click costs vary a lot between, say, a cafe and a towing company. We'll recommend a starting budget that's enough to learn from, explain the reasoning, and adjust once real data comes in.

You own your account, with no lock-in beyond your quote

Your Google Ads account is set up in your name, with your billing details. You keep full access, all the history and every bit of data, whether you stay with us for years or move on. Some agencies run ads in their own accounts so you lose everything when you leave. We don't.

There are no lock-in contracts beyond what's written in your quote. If you're happy with the results, you stay. If you're not, you can walk away with everything you've paid for, including the campaigns, the tracking and all the data we've built up together on your behalf.

Google Ads or SEO: which should you start with?

Google Ads works quickly: once campaigns are approved and tracking is in place, you can start getting enquiries within days, with performance improving as the account learns. SEO takes longer but keeps working without paying per click. For a new business or a quiet season, Ads often comes first.

Many of our clients run both. Ads data shows which searches actually turn into customers, and that tells us exactly where SEO effort will pay off. We'll give you an honest recommendation based on your budget, not on what's easiest for us to sell.

What's included

Account audit or fresh build

We review your existing account for waste and missed chances, or build a clean new one from scratch.

Proper conversion tracking

Calls, forms and bookings tracked accurately, so decisions are based on enquiries, not just clicks.

Suburb and radius targeting

Ads shown in the areas you service, at the times you can answer the phone.

In-house landing pages

Fast, focused pages that match each ad and make it easy to call or enquire.

Weekly optimisation

Search terms, bids and ads reviewed regularly to cut waste and back what works.

Plain-English reporting

A monthly report on spend, enquiries and cost per lead, with what we're changing next.

We know how Australian customers search and buy

AJ, our founder, has spent 20 years in marketing. He cut his teeth inside one of the big media agencies, working on campaigns with serious budgets and serious scrutiny. These days he works directly with business owners, bringing that same discipline to budgets that have to earn their keep. No layers of account managers, no jargon, and no pushing services you don't need.

Australia is a small-business economy. There were 2,814,778 actively trading businesses at 30 June 2026, and around 97% of them employ fewer than 20 people (ABS, Counts of Australian Businesses, August 2026). That means tradies, clinics, cafes, agents and service businesses competing suburb by suburb, often with the owner answering the phone. Our work is built for that reality: lean budgets, real enquiries, and reporting you can read in five minutes.

Australians search on Google first, then check Google Maps, reviews and your website before they call. Plenty of our clients are service-area businesses that travel to the customer, so we plan around suburbs, regions and drive times, not just a street address. Our Australian clients include a day spa and an assisted stretching studio on the Gold Coast, a 24/7 towing company in Perth and a real estate agent on Sydney's Lower North Shore.

Our process

Audit and goals

We review your account or market and agree on targets for enquiries and cost per lead.

Build and track

We set up campaigns, conversion and call tracking, and landing pages where needed.

Launch and learn

Campaigns go live and we watch closely in the early weeks while Google learns.

Optimise and report

Ongoing weekly tuning and a plain-English monthly report on results.

Frequently asked questions

How much does Google Ads cost in Australia?

You pay Google for clicks (your ad spend) plus a management fee. Our management starts from $500 AUD per month or $4,000 AUD per year. Ad spend is separate, paid directly to Google, and depends on your industry, location and goals.

What's the minimum ad budget you recommend?

It depends on how competitive your industry is and how many clicks it takes to get an enquiry. We'd rather you start with a budget that produces enough data to learn from than spread a tiny budget too thin. We'll recommend a figure for your situation and explain why.

How quickly will I see results?

Ads can start showing within days of approval, and many businesses get their first enquiries soon after. Performance usually improves over the first few months as we refine keywords, ads and targeting using real data.

Do I own the Google Ads account?

Yes, always. The account is in your name with your billing, and you keep full access and all historical data if you ever move on.

Is your fee a percentage of ad spend?

No. Our management fee is a flat amount, from $500 AUD per month. That means we have no incentive to increase your budget unless it's genuinely producing results.

What are Local Services Ads and is my business eligible?

Local Services Ads appear above regular Google Ads for some service categories and charge per lead rather than per click. Availability depends on your category and location in Australia, so we'll check whether your business qualifies before recommending them.

Can you audit or fix my existing account?

Yes. We'll look for wasted spend, missing negative keywords, broken tracking and poor targeting, then explain what we'd change in plain English. Many accounts we see have tracking that isn't recording calls or forms correctly.

Google Ads or SEO: which should I start with?

If you need enquiries quickly, Google Ads usually comes first because it works within days. SEO builds slower but keeps working without paying per click. Many businesses run both, and we'll recommend what fits your budget and timeline.

Want Google Ads that actually bring calls?

Message AJ on WhatsApp or use the form, and we'll look at your account or plan a new one.