AI Search Optimisation for Australian Businesses

AI search optimisation helps Australian businesses get mentioned when customers ask ChatGPT, Gemini or Google's AI Overviews who to hire. We make your business clear, consistent and trustworthy across the places AI tools learn from. Plans start from $3,500 AUD per year.

Customers are asking AI who to hire. Is your business in the answer?

Almost half of Australian adults, 48.6%, have used generative AI at least once (ANU research, 2026). People now ask questions like "who's a good mobile mechanic near Penrith?" or "best day spa on the Gold Coast for facials" and get a short list of names back, instead of ten blue links.

If AI tools can't find clear, consistent information about your business, they simply recommend someone else. AI search optimisation is about making sure that when the question is about your kind of business in your area, you're a strong, credible candidate for the answer.

What is AI search optimisation (GEO) in plain English?

You'll hear it called GEO (generative engine optimisation), AEO (answer engine optimisation) or AI SEO. It all means the same thing: helping AI tools understand who you are, what you do, where you do it and why people trust you, so they're more likely to mention you.

AI tools build answers from websites, business profiles, reviews, directories and other mentions online. If those sources disagree about your name, address, services or hours, or if your website doesn't answer common questions clearly, you're harder to recommend. We tidy that up and fill the gaps.

GEO vs SEO: why you need both

Google still handled 87.9% of searches in Australia in September 2026 (StatCounter), so traditional SEO hasn't gone anywhere. In fact, Google's own AI Overviews draw on pages that already rank and are trusted. Good SEO is the foundation that AI visibility is built on.

Where AI optimisation goes further is in structuring your information so it can be quoted and summarised easily, keeping your details identical everywhere, and building the reviews and mentions that suggest you're a reliable choice. Think of it as SEO with an extra layer aimed at the way people now ask questions.

What we do to improve your AI visibility

Every business starts with an AI visibility check: we ask the main AI tools the sort of questions your customers ask and see who gets recommended. From there, your 12-month roadmap focuses on the gaps that matter most, starting with the fixes that help both AI tools and regular Google search:

How we measure AI search visibility

AI answers change from day to day and person to person, so measurement needs to be honest about its limits. We track a fixed set of realistic questions, such as your service plus your suburb or city, across ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews, and record whether and how your business appears.

Alongside that, we watch the things you can bank: enquiries, website visits from AI tools where they can be identified, and your Google search performance. You get a plain-English summary each month, without inflated claims. If the AI tools aren't mentioning you yet, we'll show you who they are mentioning and what those businesses have that you don't.

How much does AI optimisation cost in Australia?

Our AI Optimisation service starts from $3,500 AUD per year. That covers the visibility audit, the 12-month roadmap and the ongoing work to improve how AI tools see your business. Most agencies offering GEO in Australia aim at large brands and don't publish prices; we've built this for small and medium businesses.

One honest point: nobody can guarantee your business will be mentioned by ChatGPT or Google's AI Overviews. These systems decide for themselves. What we can do is make you a clearer, more trustworthy option, which improves your chances across AI tools and regular search.

What's included

AI visibility audit

We test real customer questions across major AI tools and show you who's being recommended.

Consistent business details

Your name, address, phone, services and hours made identical across the web.

Answer-first content

Website content that answers customer questions clearly, so AI tools can quote and summarise it.

Structured data setup

Schema markup that tells search engines and AI tools exactly what your business is and does.

Reviews and reputation

Compliant review generation and Business Profile work that strengthen your credibility.

Monthly AI tracking

A clear monthly update on how your business appears across AI tools and search.

We know how Australian customers search and buy

AJ, our founder, has spent 20 years in marketing. He cut his teeth inside one of the big media agencies, working on campaigns with serious budgets and serious scrutiny. These days he works directly with business owners, bringing that same discipline to budgets that have to earn their keep. No layers of account managers, no jargon, and no pushing services you don't need.

Australia is a small-business economy. There were 2,814,778 actively trading businesses at 30 June 2026, and around 97% of them employ fewer than 20 people (ABS, Counts of Australian Businesses, August 2026). That means tradies, clinics, cafes, agents and service businesses competing suburb by suburb, often with the owner answering the phone. Our work is built for that reality: lean budgets, real enquiries, and reporting you can read in five minutes.

Australians search on Google first, then check Google Maps, reviews and your website before they call. Plenty of our clients are service-area businesses that travel to the customer, so we plan around suburbs, regions and drive times, not just a street address. Our Australian clients include a day spa and an assisted stretching studio on the Gold Coast, a 24/7 towing company in Perth and a real estate agent on Sydney's Lower North Shore.

Our process

Test the questions

We ask AI tools what your customers ask and record who shows up.

Find the gaps

We compare your online presence with the businesses being recommended.

Fix and build

We fix inconsistencies, improve content and build trust signals over the year.

Track and report

Monthly tracking across AI tools and search, explained in plain English.

Frequently asked questions

What is generative engine optimisation (GEO)?

GEO is the work of helping AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Overviews understand and trust your business, so they're more likely to mention it in their answers. It's also called AI SEO or answer engine optimisation.

Is AI search optimisation different from SEO?

It builds on SEO rather than replacing it. SEO helps you rank in Google's results, while AI optimisation focuses on making your information easy for AI tools to find, trust and summarise. The two overlap a lot, which is why we treat SEO as the foundation.

Can you guarantee my business will appear in ChatGPT or AI Overviews?

No. No one can honestly guarantee that, because the AI companies control what their tools say. We improve the signals AI tools rely on, such as consistent details, clear content and genuine reviews, which raises your chances.

How do you measure AI search visibility?

We track a set of realistic customer questions across the main AI tools each month and record whether your business is mentioned and how. We also report on enquiries and search performance, because those are the results that pay the bills.

How long does AI optimisation take to show results?

Fixing inconsistent details and improving content can be done in the first few months, but AI tools update what they know at different speeds. Expect gradual progress over the year rather than an overnight change, which is why the work follows a 12-month roadmap.

Do my Google Business Profile and reviews affect AI recommendations?

They're likely to play a part, especially for local questions, because they're among the most visible sources of information about your business. A complete, accurate profile with genuine reviews helps both Google Maps and AI answers, so it's part of our approach.

Which AI platforms do you optimise for?

We focus on the tools Australians are most likely to use: ChatGPT, Google Gemini and AI Overviews, Microsoft Copilot and Perplexity. Most of the work, like clear content and consistent details, helps across all of them at once.

Is AI search optimisation worth it for a small business?

For many it is, particularly businesses where customers compare options before buying, like clinics, trades and professional services. If your SEO basics aren't in place yet, we'll usually suggest fixing those first, because they help with AI search too.

Find out what AI says about you

Message AJ on WhatsApp or use the form, and we'll check how AI tools currently see your business.